CUSTOMER- CENTRICITY
COLLABORATION
INNOVATION
RESULTS DRIVEN
Vivek Sasheendran whom has a degree in Law from Newcastle, United Kingdom, is one of the very few turnaround specialist based out of Malaysia who currently services mostly SME’s and MNCs on aspects of Finance, Legal, Marketing and IT.
Being a turnaround specialist, one of the biggest mistakes he realises companies make is insufficient branding and marketing being done for their product, services and even their company. Understanding the importance of brand positioning, exposure and market penetration is what led him to setup Living Minds Sdn Bhd back in 2014. Using his legal and finance backgrounds, he’s able to ensure contracts entered into with sports facilities, associations, and athletes are air tight to protect clients investment especially in sports marketing
Roshan Bose has a Degree in Accounting & Finance from the University of East London, United Kingdom. He is a professional with 10 years of experience in marketing and management consulting where he developed a broad experience in developing organisational performance and growth. He comes from a varied background of exciting experience where he has gained skills and qualifications managing and leading in marketing strategies, business and organisational consulting.
He spent some time in Europe to understand the commercial value of football clubs and how to leverage the value propositions with global brands in creating sustainable revenue models from the perspective of sports marketing. He’s spent time in clubs like Ajax Amsterdam and FC Barcelona, two European giants that has allowed him to gain great knowledge and experience in the area of sports marketing & sponsorship from a global standpoint.
Roshan Bose currently leads in Sports Marketing strategy and solutions in the areas of:
- Sports Marketing Pillars
- Sports Sponsorship
- Sports Products & Management
- Sports Activation
- Sports Marketing Integration