Yoodo x Living Minds

DIGITAL BROADCAST THROUGH YOODO, POWERED BY CELCOM

OVERVIEW

We negotiated digital broadcasting and content rights for the Malaysian Premier Futsal League (MPFL), in which Yoodo was one of the key digital partners.

THE SOLUTION

We provided an end to end campaign – including commentators, in-game digital graphics and match highlights – to be broadcasted live on Yoodo’s Facebook and YouTube channel. We also created 22 episodes of content surrounding the ecosystem of futsal in Malaysia for Yoodo.

THE RESULT

Through this campaign, we managed to attract a new audience of young adults across Malaysia as consumers of our sports product (MPFL) – nurturing a new wave of local futsal fans.