Bank Islam x KIA x Malaysian Airlines x Living Minds

A ONCE IN A LIFETIME EXPERIENCE TO ASIA CUP QATAR 2024

OVERVIEW

We created a Spend and Win campaign in collaboration with Bank Islam and KIA, sending the winners to the Asian Cup in Qatar to watch our very own Harimau Malaya in action.

THE CHALLENGE

We had to bring three different brands together in a single campaign, which included a total of 5 roadshows to promote the contest.

THE SOLUTION

We wrapped up a KIA Sorento in the colours of our Harimau Malaya and sent it to Bank Islam’s nationwide roadshows to promote the campaign and introduce Bank Islam to new customers.

The roadshow locations included the PestaBola Merdeka 2023, AEON Mall Kota Bahru, and Malaysia’s World Cup Qualifier.

THE RESULT

The campaign was a success, granting two winners an all-expenses-paid lifetime opportunity to be part of the Asian Cup 2024, travelling to Qatar and back with the support of Malaysian Airlines.