Telekom Malaysia
(TM)

OVERVIEW

Living Minds created 4 different festival full page print ads which were published in The Star (Malaysia) across the year. The overarching theme for the whole year was to incorporate different food that resonated with each of the festivals across the year.  

  1. Hari Gawai where the theme of the food includes “kuih lapis” in a paddy field to showcase how Sarawak’s favourite snack can be part of the celebrations.
  2. Kaamatan festival which is celebrated in Sabah showcased the tallest mountain in Malaysia, Mount Kinabalu filled with rice to symbolise the harvesting festival in Sabah.
  3. Chinese New Year portrayed oranges at a reunion dinner table to portray the fun-filled gatherings on the eve of welcoming in the new years.
  4. Christmas had a theme of candy flosses in the shape of snow to welcome the wonderful time of the year. 
Living Minds creative team also created a Hari Raya TVC Ad where it was aired on national tv across Malaysia during the festive period. The video was also uploaded on digital channels like Youtube and Instagram