Honor x Living Minds

A HONEST PARTNERSHIP WITH HONOR

OVERVIEW

In order to showcase the quality of Honor Smartphone cameras, we created a commercial video featuring Malaysian National Footballers Safawi Rasid and Akhyar Rashid using only Honor smartphones.

THE GOAL

To help launch the new Honor Magic6 Pro, Honor asked us to show off the Honor 180MP Tele-falcon camera lens equipped on the Magic6 Pro.

We believed that if it was good enough for the football field, it was good enough for practically any type of photography.

THE SOLUTION

We collaborated with a production company together with our national football players Safawi Rasid and Akhyar Rashid, that featured the player’s movements on the pitch with crystal clear clarity.

THE RESULT

With every slick move captured on camera, the Magic6 Pro proved that it was more than capable at high-speed sports photography – and we managed to prove that to new audiences through broadcasted commercials, social campaigns, and in-store image rights usage