MALAYSIAN FOOTBALL LEAGUE (MFL) x BUBBLES x AEON BIG x ALIF OIL x POS MALAYSIA x Living Minds

JELAJAH PIALA MALAYSIA

OVERVIEW

Jelajah Piala Malaysia 2023 is a roadshow tour event in conjunction with PialaMalaysia 2023, the oldest cup competition in Malaysia. The roadshow wasscheduled to take place at 5 locations from 15th September 2023 until 3rdDecember 2023. It was officially launched on 15th September2023 in AEON BiG Wangsa Maju. 

THE GOAL

We were asked to bring together four brands to promote the tournament and give football fans a big opportunity: the chance to see the most prestigious football trophy in Malaysia, up close and personal.

THE SOLUTION

We offered the members of the public all over Peninsular Malaysia an opportunity to view the Malaysia Cup up close – done via interactive games and other exciting activities with our partners.

A meet-and-greet session with their favourite national football players were also hosted at each of the tour locations.

We also created a trade activation plan for the brands where the public would need to buy the brand’s product to be in the running to win Malaysian Cup Final match tickets.

THE RESULT

A collaborative effort was created to not only benefit the brands, but the Malaysian Cup tournament as a whole. We managed to achieve record breaking sales for all brands that participated in the campaign.