PUMA x OKX x Living Minds

The English Premier League Trophy Tour 2023

OVERVIEW

We partnered with OKX and PUMA where we held an event at Football Republic Sunway Pyramid to showcase Manchester City’s 22/23 English Premier League trophy.

THE GOAL

We were asked to promote the EPL champions Manchester City as well as display their trophy. PUMA were able to use this opportunity to promote their Manchester City merchandise currently being sold at Football Republic.

THE SOLUTION

During the course of the 3 days event, we created several points of interest to help drive engagement in the event space. Among the points were:

  1. Trophy display
  2. Photo Booth
  3. Playstation Hub
  4. Foosball Table
  5. Merchandise Corner

THE RESULT

OKX and PUMA received a surge of exposure, which was used to further promote PUMA’s Manchester City’s merchandise that was being sold at Football Republic. There was an increase in sales in all PUMA’s products during the 3 days event.