Jawatan Kuasa Jaminan Akses Bekalan Vaksin Covid 19 (JKJAV) - Ministry of Health x Living Minds

LINDUNG DIRI, LINDUNG SEMUA WITH LIVING MINDS.

OVERVIEW

In order to encourage the public to get vaccinated and reduce the spread of the COVID-19 virus, we were appointed as one of the strategic partners for the national COVID-19 immunisation task force.

THE GOAL

Our goal was to work closely with the government in leveraging our assets & clients to spread awareness about the COVID-19 vaccine.

We wanted to educate the public about the benefits of taking the vaccine, driving vaccine registration nationwide to push our country towards achieving herd immunity.

THE SOLUTION

We called upon the social capital of Living Minds athletes, including:

  • Indra Putra, Kenny Pillar Raj (KLCity),
  • Khairul Helmi, Razman Roslan (Melaka United),
  • Azwann Ismail, Syed Aizad Danial,
  • Fariq Muhammad (Selangor Futsal),
  • D Saarvindran (Penang FC),
  • Lee Tuck (Terengganu FC),
  • Darren Lok, S Sunilchandran (PJ CIty),
  • Faiz Subri (Perlis),
  • Khairul Effendy (Pahang Rangers FC),
  • Joseph Kallang Tie (Sarawak United).

Through the use of popular social media figures, we were able to humanise the discussion surrounding COVID-19 vaccines – which made audiences more receptive to learning more about its benefits.

THE RESULT

We were successful in creating awareness among Malaysians about the benefits of taking the Covid-19 vaccine, which paved the way towards Malaysia reopening their borders and kick-starting our economy safely.